It is estimated that by 2023, businesses will spend over $146 billion in digital marketing globally. Companies are spending more on digital marketing because it yields results. However,...
It is a highly competitive era, and every business wants to gain an edge over its competitors. To do this, they invest a large amount in different kinds of resources. Small businesses...
Search Engine Optimisation and App Search Optimisation change how apps are promoted on the internet. In many respects, Google's mobile-friendly redesign impacted mobile search....
In a study of 71,300 students, 17% of them admitted that they cheated on tests. This is a growing headache for teachers around the globe, as plagiarism and duplicity are two growing unethical...
Introduction The pandemic has hit us very hard and has changed our lives upside down. People went jobless and the reason is, Covid 19 has affected business badly. Not only is the established...
Introduction SEO, SEM, and PPC are all technical terms that every marketer should know if they use any search engine at all. While searching on Google, you must have noticed that some web pages...
Marketing departments of most businesses use SEO optimized content for both building a brand and earning Google’s trust. This is because any site that is deemed to be Google-friendly...
When writing an article, blog, or even research paper, we usually question if we have reached the exact word count. Whether you are working on WordPress or Google Docs, there is an inbuilt word...
People tend to trust their friends, folks, and even strangers more than they trust brands and advertisements. They’re influenced by reviews, recommendations, social chatter,...
Introduction There is no denying the fact that businesses are aggressively pursuing online platforms. Why shouldn’t they? With nearly 5 billion internet users, having a solid...