As per a recent study, 75% marketers say email marketing is profitable, and around 89% of marketers use it as their main lead generation channel. With an average email open rate of 31% and around 88% of smartphone users checking their emails actively, email marketing is an effective and affordable way for businesses to engage customers.
Furthermore, with an average return on investment of $42 for every $1, not capitalizing on this powerful marketing medium may be a significant loss of revenue.
But with several moving elements, like designing email templates and audience segmenting to crafting convincing subject lines, email marketing is not an easy feat. This highlights the significance of having a Klaviyo design expert on your team to make the most of your email marketing campaign.
Harnessing the full potential of Klaviyo, the email marketing platform with several advanced attributes, requires the expertise of a Klaviyo specialist, and here’s how these professionals can supercharge your email marketing:
As per studies, personalized emails have a 40% higher rate of success, and with Klaviyo’s dynamic content feature, users can easily create personalized emails that change as per a recipient’s behavior and information.
A Klaviyo design expert can help you create more engaging and relevant email content that drives better open rates and conversions. Their Klaviyo expertise lets you create, deploy and integrate customized emails, ensuring you meet the marketing game.
Further, they will design and customize Klaviyo email marketing campaigns by building dynamic auto flows and segments to increase your email marketing effectiveness and productivity.
These skilled professionals will optimize your email content and deliver it to customers interested in your brand. Their customized content encourages consumers to open emails, engage with them and ultimately be a part of your sales funnel. Klaviyo design experts will help you segment consumers through the following:
Every customer is unique, and the Klaviyo specialists understand this very well. They use transactional and behavioral data to segment and target customers at different stages of their purchase journey. And sending emails to recipients at the right time ensures improved engagement.
If you need help with email campaign management, Klaviyo, with its advanced techniques, can automate your email marketing workflows. Furthermore, they can revamp your existing Klaviyo template using interactivity or graphics that perfectly align with your business requirements. They excel in designing responsive email templates that perform well across varied email clients and devices.
With Klaviyo, you also get a user-friendly dashboard for drive maintenance. This dashboard helps you segment consumers; track emails; re-strategize your email marketing campaigns and gain insights to target a maximum number of customers, thus increasing sales.
Klaviyo specialists help you here by offering consultations and Klaviyo management services. This further leads to benefits like:
To sum up, the experts tell you what email campaigns to create; who the recipients should be; when to send them with ongoing improvements you can make to your email marketing program, including new automation; new segments, and optimizations.
Klaviyo design experts rigorously audit email flows and track their performance based on predetermined parameters and metrics. They start by collecting essential email flow details into one central location, exporting email analytics from Klaviyo, and comparing email performance flow better.
They help set email marketing objectives and data-driven metrics by performing the following:
Email marketing automation with pre-defined templates is easy to set up. Nevertheless, testing and optimizing emails and forming a connection with SMS can improve your existing marketing campaign results. Klaviyo email marketing specialists use frequent strategies to sync SMS and email marketing channels.
Besides this, they design Klaviyo email marketing campaigns proactively after thoroughly analyzing past performance data.
Klaviyo specialists work with an organization, ensuring smooth succession from one email marketing service provider to Klaviyo. With these design experts, you get access to several one-time transfer integrations, further helping with the quick and easy migration of all email marketing contact lists to the new Klaviyo account.
With clean exposure to integrating and migrating from varied platforms to Klaviyo, they help with the following:
The Klaviyo email marketing platform seamlessly integrates with popular e-commerce platforms like WooCommerce, BigCommerce, and Shopify. And Klaviyo design experts can help you make the most of these integrations to automate email campaigns and track customer data based on specific events and triggers.
Configuration and setup management can be challenging, specifically with several platforms integrating with Klaviyo. Nevertheless, the Klaviyo integration services of the design experts will easily connect backend procedures and digital marketing systems, ensuring easy management.
These professionals can also set up audience segmentation, triggered email automation, and data syncing based on customer behavior.
Klaviyo’s in-built A/B testing potentials let you test varied versions of your email marketing campaigns and choose one that best performs as intended. Klaviyo design specialists can set up and examine A/B tests, further optimizing your email marketing campaigns for optimal impact.
These professionals focus on KPIs or key performance indicators, like click-through rates, open rates, revenue generated, unsubscribe rates, conversion rates, and the overall return on investment from your email marketing campaign.
Klaviyo design experts also possess strong analytical capabilities to help you interpret valuable data from Klaviyo’s reporting attributes. By examining your email marketing campaign data and implementing the required improvements, the experts can help you maintain a high-performance level and remain ahead of the competition.
To conclude, Klaviyo creates dynamic email lists and boosts your email marketing campaign. Still, without the expertise of a Klaviyo design specialist, you cannot harness the complete potential of your email marketing strategy.
Ensure using their expertise and knowledge to design personalized email campaigns, develop tailored audience segments and implement email automation that drives strong engagement and boost conversions.