10 Best Order Confirmation Emails | And How to Create it?

Emails are one of the most important communications and marketing methods. The email that drives the most click-through rate is Order Confirmation Emails. An Order Confirmation email is the first thing that customers look for after purchasing anything from an e-store and any e-commerce platform. It is also the most open email which means it is opened by customers mostly more than other mails like the newsletter, offer or discount mails, etc.

These emails cultivate the customer relationship with the company and also encourage them to purchase more and again. In this article, we will understand the order confirmation emails and how to create them.

WHAT ARE ORDER CONFIRMATION EMAILS?

Source: NotifyVisitors

An Order Confirmation Email is a mail that is automatically sent by the company or brands from where you purchase the product or online store. It is automatically generated after the purchase and it is a transaction mail that ensures that your order is confirmed and will send it to you on time with other details.

On the online store page of a website, while you see an order confirmation page, this email is the follow-up mail to assure you of your order. An order confirmation email is a mail that customers expect right after the purchase and opens to make sure about their purchase that is why it has the biggest open rate among the other promotional emails. An order confirmation mail has a few details of the order like

• Product/ products name
• Prices of the product/s
• Shipment address
• Estimated delivery time
• Billing address
• Payment mode
• Date of order
• Order confirmation note

An order confirmation email is to notify customers that their order is confirmed and these are the details. It ensures customers about their order and transaction they made and satisfies them.

10 BEST ORDER CONFIRMATION EMAIL EXAMPLES

1. ASOS: - ASOS uses the simple format of the order confirmation mail. While other brands make their email more personalised, with more designs, and other things to create order confirmation mail. ASOS focuses on customer satisfaction to improve customer loyalty and show all the details of products that customers ordered. It uses a simple way to cancel product/s.

2. Burst: - An order confirmation email is a transactional mail that should include a few details:-

• Items name
• Number of items
• Images of items
• Price of each item
• Shipping address
• Billing address
• CTA button to track order

Order confirmation emails need to be eye-catching design and some creative catchy subject line that customers like to see. It should create a buzz in the market.

3. Allbirds: - It is also an order confirmation mail example that shows its brand identity as a footwear company. It has a unique design company.

It has all the necessary details of the order like the order number, items, subtotal, shipping address, and billing address. Allbirds also put a “feel good” bottom section of the email, as you can see below. Allbirds use a different way to snap them out of this remorse on your order confirmation email.

4.  Fitbit: - Fitbit is a famous company that provides wearable tech gadgets. They make their customers smile by trying some crafted fun mails. Fitbit does not use robotic order confirmation mail. Fitbit increases customer excitement and customer satisfaction after purchase. You can also use funny subject lines and fun emails to increase customer satisfaction.

5. Postable: - Postable is a company that sells and mails real paper cards with its own design template. Its email confirms to the customer the order number, order quantity, name, and price and when it will be delivered. The first thing you must keep in mind is customer satisfaction with all necessary details of the order and also with a good design.

6. DoorDash: - DoorDash is an online food delivery platform that assures customers that the order is confirmed by putting a spotlight on “Your Order Is On The Way”. It also highlighted the time remaining for the delivery, another way to get customers excited about the order. It also includes a CTA button to track the order.

7.  Ipsy: - Ipsy is a company that provides personalised beauty products. It has an impressive colourful and nice design of order confirmation mail. Ipsy does not say thank you in the mail but also uses some tagline “do a little dance; it's official” which excites customers.

8. MeUndies: - It is an online company that sells apparel like undergarments, socks, etc. it uses a simple “thank you for order”. The company offers a simple way to cancel orders or provide money-back guarantee work. Companies that allow money-back guarantees will allow customers to return products that do not fulfil their expectations.

 MeUndies offers customers a full refund in 90 days if the customer is not satisfied. Its order confirmation has necessary details like information of item/s, item/s name, quantity, shipping address, etc with an eye-catching design and money back guarantee.

9. PrettyLittleThing:- PrettyLittleThing is a fashion retailer. It has the simple subject line “Your order #501157967 has been dispatched”. Its order confirmation mail includes all the details and information of the order with multiple calls to action buttons. 

In its mail, they add a direct link to shop more, track the order, FAQs, and other links that encourage customers to shop more. These kinds of emails drive more engagement and conversions from high open rates.

10.  Vans: - Vans uses the good old “thanks for your order” line. Vans do not copy the old design and add another “thank you” part at the bottom of the email. Also, it has all order details like payment summary, payment mode, ordered item, shipping information, etc.

HOW TO CREATE AN ORDER CONFIRMATION EMAIL?

Source: NotifyVisitors

Customers like to know the important information of their order in an order confirmation mail so that they can review their purchase and ensure that everything is correct before it ships. Also including all the information on the order can even decrease the calls to customer support. Companies can customise the email according to their brand.

An order confirmation email must have important details that make it perfect with the unique and creative design given here.

1. Subject-line: - It is important for the success of the order confirmation email as customers like to see that. You should be creative in this to get more customer attention and engagement.

2. Order number: - It is a unique number identifier generated by the company for each purchase. It is important as it will help customers to use it as a reference for their transactions when speaking with your customer service team.

3. Order summary:- include all the necessary details of the order like

• Item/s name
• Quantity
• Price of item/s
• Size and color(if available)
• Tracking link(if available)

4. Payment information:- it includes

• Cost of each item
• Subtotal
• Total
• Taxes
• Shipping charges
• Coupon code(if any)
• Payment mode

5. Shipping details: - it includes

• Shipping address
• Shipping method and shipping company
• Tracking link
• Estimated time to deliver orders.

Information on Customer support service to reach you: - At the last, add a contact number or CTA to reach out to you easily. Always give information to contact you as it gives customer satisfaction that they can contact you whenever they need whether it is for cancelling an order, change in order, or any other issues.

FEW TIPS TO MAKE YOUR ORDER CONFIRMATION EMAIL MORE EFFECTIVE

Here are a few tips that will help you to make your order confirmation email more effective and useful

1. Make sure to give attention to your customer.
2. Make it short and to the point
3. Be creative and unique in design
4. CTAs- add CTAs to track orders, for the referral program, for follow on social media, and for any offer or discount.
5. Always add contact information to reach out to you easily
6. Detailed information on the order
7. Billing summary with the cost breakdown
8. Use structured design
9. Use your brand identity
10. Use mobile-friendly templates

CONCLUSION

An order confirmation mail provides a positive experience to your customers and helps to build long-lasting relationships. Customers expect an order confirmation email from the company so; that email should be well-crafted and assure them that their purchase was successfully made. You can send customized order confirmation emails to first-time buyers that thank them and encourage them to shop again.

FAQ:-

WHAT ARE ORDER CONFIRMATION EMAILS?

An Order Confirmation Email is a mail that is automatically sent by the company or brands from where you purchase the product or online store. It is automatically generated after the purchase and it is a transaction mail that ensures that your order is confirmed and will send it to you on time with other details.

WHAT ARE THE FEW IMPORTANT DETAILS THAT AN ORDER CONFIRMATION MAIL MUST CONTAIN?

An order confirmation mail has a few details:-

• Product/ products name
• Prices of the product/s
• Shipment address
• Estimated delivery time
• Billing address
• Payment mode
• Date of order
• Order confirmation note

HOW TO CREATE AN ORDER CONFIRMATION EMAIL?

An order confirmation email must have important details that make it perfect with the unique and creative design given here.

1. Subject-line
2. Order number
3. Order summary
4. Payment information
5. Shipping details
6. Information on Customer support service to reach you