Top Social Media Trends for 2024

Predicting social media becomes an excellent and fun thing because it keeps changing constantly. In fact, almost everyone uses social media in their daily life, whether for entertainment, information, shopping, or marketing purposes.

Therefore, there will be many developments that occur from year to year, and it is time for you to start crafting your social media marketing strategy for the year to come.

This will give you various advantages. In addition to having a mature social media strategy, you will also be able to connect directly with your audience, build brand awareness, increase sales, and drive website traffic.

So, if you want to succeed and be one step ahead, you must know the latest social media trends to make your social media campaign a success. In this article, we will cover eight social media trends you need to focus on right away:

1. Short-form video content is still booming

Everyone knows that video content looks very attractive, even Facebook ads featuring videos can attract more audiences. Short videos are especially trending content all over the internet these days.

According to research, 60% of social media videos are less than 2 minutes long. Interestingly, many major social media such as Instagram, TikTok, Facebook, and YouTube have presented various features that are devoted to short-form videos.

There are several types of short videos that are popular among marketers, such as explainer videos, product videos, and motion graphics. For example, if your blockchain industry launches a new product, you can use short-form blockchain videos and share them across your social media platforms.

When done correctly, your video content will be the most effective promotional channel to increase potential customers, build brand awareness, gain customer trust, and so on.

2. Interactive content

If you still rely on content marketing, it's time for you to use interactive content that will be predicted to rise in 2024. This is because interactive content can encourage the audience to be actively involved, not just passively receiving content. 

This will not only increase engagement but also build trust and provide a good experience for your customers. You can present interactive content in the form of infographic ideas, surveys, polls, interactive emails, etc. This is the type of content you need to consider to win your customers' hearts.

3. Growth of user-generated content

User Generated Content (UGC) is a review, video, or photo content created by users of your brand, followers, or from other parties voluntarily. People tend to put text animation into their content, it would be best to find the right text animation apps for maximum results.

This can be a game changer for your business because it is proven to work effectively in generating more leads and building customers' trust. You can hold an event, challenge, or giveaway and offer some prizes to the audience in the form of products, coupons, discounts, and so on.

UGC is one strategy worth paying attention to. According to research, 90% of shoppers say that UGC influences their purchasing decisions because UGC can increase interaction with shoppers. So, this type of content will continue to grow in 2024.

4. Omnichannel marketing

If you want to succeed in achieving maximum results on your social media marketing, you must empower other digital platforms besides social media. When you are running social media marketing, you can also develop your website and online shop at the same time.

This is what is known as omnichannel marketing, where you do marketing through several channels at once. Omnichannel marketing is expected to become a trending thing due to increasingly fierce competition in social media.

5. Social networks for customer service

Customer satisfaction is one of the most important metrics in business. More than 60% of customers consider prompt problem-solving to be the most important part of good customer support. 

The faster and more efficient the solution is, the higher the level of customer satisfaction. This underlies the importance of social media customer service or professional social media customer service.

Social media customer service offers support through social networks, such as Instagram, Facebook, and Twitter. Here are some ways you and your team can provide the best social media customer service for your customers.

6. Augmented reality and Virtual reality

The use of augmented reality and virtual reality in 2019 is still limited due to technological limitations. It is predicted that there will be major changes in 2024 regarding the development and use of augmented reality and virtual reality technology.

For example, the biggest furniture brands such as IKEA have implemented AR and VR, where through an augmented reality app, shoppers can see how things are going in the buyer's home through augmented reality and visualization of real furniture for those checking products online.

In addition, you can also see the power of augmented reality on Google Maps and in the Realtors app to see which wall paints are suitable for your home before buying. This is an interesting way to help shoppers choose products carefully.

7. Social eCommerce to expand

Social commerce is an activity of buying and selling goods or services carried out on social media platforms. So, social media is not only for inter-useful interaction but is also used for marketing purposes. Maybe you've seen examples from several social media platforms, such as TikTok, Instagram, and Facebook. 

For example, you can display your product ads through Instagram shops or on Facebook Marketplace. It works effectively for eCommerce to sell its products, whether in the form of social media videos or photos.

The number of users on each social media platform shows a growing trend from year to year. This is why social commerce is one of the marketing trends that should be taken into account in 2024.

8. Influencer marketing on the rise

Marketing using influencers is a unique method nowadays. Many businesses use this strategy to reach their right target audience.

In addition, influencer marketing is also cheaper for brands, than having to run campaigns for paid advertising. This is very suitable for small businesses with a budget.

So, it's not surprising that currently, the presence of influencers is mushrooming along with many online shops.

Takeaway

If you want to be one step ahead of the competitors in your business, make sure you are leveraging social media trends that suit your business needs.

You can start preparing yourself to provide the best content through the social media trends mentioned above. That way, the results obtained may surprise you.

Be prepared to deal with sales in large numbers. Don't forget to pay attention to the stock of goods, and other things that support operations.