Why Most SEO Fail? 6 Reasons why SEO Doesn't Work

Today, SEO is the heart of any successful marketing strategy. SEO or Search Engine Optimization refers to optimizing your content to increase its visibility and generate more web traffic. It allows your pages to rank higher on search engines. Consider it this way, suppose you want to find the best event planners in town, the first option that clicks in your mind would be to search it on Google. On typing the relevant keywords, your search engine will show some of the top-ranked event planners of the town.

SEO can be one of the most significant parts of your marketing mix since it provides profitable results to marketers. Excellent understanding of SEO fundamentals with a blend of smartly utilized strategies can do wonders for your website. However, a good marketing strategy consists of a nice blend of both on-page and off-page SEO. On-page SEO refers to all the measures taken within a website that enables it to perform well on a search engine. In short, it includes all those activities which you can control such as, content quality, keyword optimizations, internal linking, and meta descriptions. Here is a nice collection of Free SEO tools that could use for optimizing your own website.

On the contrary, off-page SEO consists of all those activities that bring referral traffic from other sites onto your site. It consists of link building, guest blogging, and social media. Both on-page and off page seo can make your site more user-friendly, trustworthy, and reliable. These factors eventually increase the probability of it ranking higher on various search engines.

Proper utilization of SEO techniques can do wonders. It can increase your website rankings and offer an enriching user experience. It ultimately leads to higher revenues. On the other hand, the wrong implementation of SEO can be disastrous. It not only causes your rankings to suffer badly but also contributes to a failing marketing strategy. Therefore, to avoid future failure, let's look deeper into the six common reasons why most SEO fail.

1. Not using Social Media

Social media should be a part of any successful SEO strategy. It helps a business to increase its presence amongst the users. Moreover, an effective social media campaign promotes a brand and builds a strong connection with the target audience. One of the most important reasons for SEO failure can be undermining the strength of social media. Though it does not directly impact SEO rankings, it has a significant influence on web rankings indirectly. For example, a higher number of posts shared through social media generate a positive signal that your content is valuable for the target audience. Therefore, it is vital to promote and distribute your content through social media for greater customer outreach.

2. Targeting wrong keywords

Targeting the wrong keywords means that you are probably failing at SEO. A company might be aware of keywords and their importance, but choosing inappropriate and unproductive keywords can land you nowhere. Often companies avoid targeting long-tail keywords. They go for short keywords that are usually one- or two-word phrases. However, these are harder to rank and have slower conversion rates. Therefore, it is crucial to target the right keywords.

The best approach is to use reliable keyword search tools to gain a deeper insight into the keywords you target. It can probably save you from future losses and failure.

3. Avoiding a check on broken links

Broken links can be damaging for your SEO campaign. Not checking for broken links is a sign of an SEO failure. It is because it negatively impacts both user experience and your website rankings. For example, if a user clicks on your page and lands on a 404 Error or Page not Found, he or she will be quick enough to leave. It makes the user frustrated, making your site unworthy for the user.

Comparably, broken links are also dangerous for your website rankings as it harms your site's relationship with Google. Perhaps, in most cases, search engine algorithms assume that your site isn't providing valuable content for the users, causing it to lower your ranking. Resultantly, it leads to reduced web traffic. Therefore, for a successful SEO campaign, checking for broken links is pivotal.

4. Generating short content

If your content is too short, you probably will be unable to achieve your desired results. Top ranking content usually ranges from 1100 to 1300 words. If you are focusing on a length lesser than this, you are more likely to suffer. It is because shorter content usually translates for undeveloped content. Therefore, it is safe to avoid it. It is best to use high-quality and comprehensively written long content rather than poorly developed short content.

5. Not consulting analytics

Analytics gives a better understanding of whether your SEO tactics are working or not. They provide a detailed report of the keywords and content that leads to higher web traffic and greater conversions. Therefore, if you are failing at SEO, you are probably avoiding your analytics. By regularly checking your analytics and drawing a conclusion from it, you can perform better.

6. Setting unrealistic goals

Setting unrealistic goals for SEO can be a big blunder for a company. A company that deals in multiple products and services should focus on a particular SEO-driven strategy at a time. It is a big mistake to apply different SEO tactics on various products during a period. Here, focusing on a single end product is the key. Therefore, businesses should focus on setting realistic objectives for SEO. Also, it is equally important not to expect results from SEO immediately. In reality, this is a long-term journey.

Key takeaways

In conclusion, for any successful marketing strategy, SEO is a must. However, it is significant to note that the implementation of SEO should be in a proper way. Only then it proves to be effective. Otherwise, the wrong implementation can lead to multiple failures. Companies often fail to achieve desired results because of avoiding social media.

In modern times, SEO and social media have a deep and strong connection. If your company can build a relationship of trust and confidence with the audience, only then can you expect higher rankings. Likewise, it is equally important to target the right keywords and keep a check on broken links. In addition to this, brief content, not consulting analytics, and setting unrealistic SEO goals are some possible causes of failure. It is best to avoid them to ensure higher user engagements and more web traffic.