Blogging And SEO: 7 Strategies To Optimize Your WordPress Blog

Introduction

• Are you a blogger who is looking to improve their WordPress Blog with the right SEO strategies?
• Do you know the best SEO tips and tricks that can help your blog increase its share of traffic, metrics and ranking keywords?
• Have you tried to monetize your blog through sponsored promotions but could not do it because of the metrics?

It is 2024, and blogging is no longer considered to be a side-hustle anymore. With tons of credible monetization options available to bloggers, blogging has become a serious professional calling.

Successful bloggers are making upwards of $10000 every month just by placing sponsored content on their blog. Selling digital real estate (banners) on their high-performance blog has also opened up credible money-making opportunities.

It should be pointed out that even though there might be millions of blogs out there, not all of them are successful. This is because their metrics and performance are not great enough to help them get in from of the advertisers.

In this resource article, we are going to share seven strategies that can help optimize the SEO of your WordPress Blog.

Why SEO is Important for Successful and High-Performance Blogs?

If you are a blogger looking to monetize your WordPress blog, you need the following-

• Organic traffic on your blog’s pages from targeted countries. The higher the traffic, the better is the performance and status of your blog. This traffic needs to be steady.
• SEO Metrics like DA, DR, PR, Trust Follow and Spam Score. SEO Tools like MOZ, AHREFS and others. They need to be on the higher side (all except Spam Score).
• A great-looking website that has excellent design, a well-made logo, and decent color schemes for the blog’s individual pages. This helps in improving UI and UX.
• The backend of the blog needs to be optimized. This is also known as On-Page SEO. This will lead to faster loading times and improve the user experience.
• Last, but not least, great content quality. Content needs to be long-format, SEO-friendly and detailed in nature. Proper formatting helps in the reading experience.

Most of what has been mentioned in the points above is a function of SEO. Bloggers need to realize that SEO for WordPress Blogs is not the same as the one done for a brand website or eCommerce pages.

According to leading experts offering SEO services in Dubai, bloggers need to maintain their WordPress blogs efficiently. This involves looking after the health of the site. In the following section, we are going to explore seven strategies that can help improve Blog performance through SEO.

List of 7 Strategies to Optimize WordPress Blog: By SEO Experts

1. Work to Improve Site Health

According to experts, bloggers need to ensure that they are paying importance to their site’s health. One of the best ways of doing so is looking after the hosting of their WordPress Blog. The better the hosting service, the more will be the site’s performance.

This means using the latest and most improved software and technology that the hosting provider has to offer. In this regard, it is essential that you only use PHP 8.0 and higher. You also need HTTPS support. Simply upgrading the hosting plan can make a world of difference.

2. Create High-Quality SEO-Friendly Content

This is a no-brainer in many ways. Bloggers need to ensure that whatever they are publishing needs to be the best. Even when they are publishing client articles, the same should be modified by the blogger or his internal team before being published.

A certain style of content needs to be followed. Going for long-format articles is essential. Attention should be made to only publishing 100% original and plagiarism-free articles. Using grammar and plagiarism tools is necessary for bloggers looking to create high-quality content.

3. Build Credible Backlinks for their WordPress Blog

Just like link building is important for business sites, so too it is for WordPress blogs. This means that bloggers need to constantly engage in guest posting and link building for their WordPress blog. This has to be done almost daily with certain set targets every month.

This is because bloggers tend to give away external links, especially when they are accepting sponsored content. In order to compensate for all the link juice, they are giving away, they need to work on getting some for themselves as well.

4. Push for a Defined Niche-Oriented Content Strategy

Experts recommend that niche WordPress blogs are the future of guest posting and sponsored content promotions. This is why bloggers need to focus on creating an interlinked content strategy and advocate for content breadth at all times.

This means no matter what your niche is, you need to have exhaustive articles on a given topic. The more content breadth your blog can possess, the better will Google start understanding the site as an authoritative one in the niche.

5. Optimize your WordPress Blog for Mobile viewership

Most WordPress blog owners suffer from an inherent defect. Since they use a desktop or a laptop to work on their blog, they feel that viewers who are reading content will do the same. This is not the case. 70% of all Google searches take place on mobile devices.

For bloggers, this means optimizing their blogs and pages in terms of design, content flow, and more. Experts recommend using AMP (Accelerated Mobile Pages) and CDNs (Content Delivery Network) to help improve the mobile responsiveness of a WordPress Blog.

6. Engage in the Best Promotional Strategies for your WordPress Blog

Great WordPress blogs receive a lot of inbound sales queries on their contact pages and email ids. However, in addition to looking after sales, it is essential to keep promoting your blog. This can be done through Email Newsletters, Social Media and Q and A platforms.

Every blogger should be engaging in positive promotional strategies that can help drive organic traffic to the blog. Attempts should be made to improve the blog’s visibility and awareness in front of target audiences. Regular social media postings and platforms like Quora help a lot.

7. Using Data Analytics to measure and analyze Blog’s Performance

A blogger needs to do two main things. Firstly, they need to put in place strategies and execute them over a period. Secondly, they need to evaluate whether the strategies have been able to deliver the expected results. This is where data analytics comes into the picture.

It allows bloggers to assess and check for activities like link building, ranking keywords, traffic flow, device use, and several other key markers that can help inform future strategies. This is something that helps a blogger constantly learn what’s working and what requires improvements.

The Bottom Line

In this resource article, we have tried to outline some of the best strategies that can help WordPress bloggers. A blog needs to be thought of as a tech or software product. Strategies surrounding marketing, sales, advertising, and promotions need to be thought about accordingly. A performance blog needs a rigorous SEO strategy to become successful.

If you want any clarifications on any of the points mentioned in the article, let us know in the comments below. Can you list down some more points that can help blog owners optimize their performance through SEO? Drop your answers below.