Email sequencing is basically a dedicated email listing that is automatically sent out when triggered to fuel your business growth.
Once your business is up and running, it’s time to get to work! However, you may be grappling with the same struggle many startups experience: attracting new customers. How can you continuously fuel growth and make more sales? One incredibly effective way to attract customers is with a high-performing email sequence.
Email sequencing is basically a dedicated email listing that is automatically sent out when triggered. The sequence trigger could be a variety of things, such as:
Because the entire email sequencing process is automated, this powerful marketing tool can initiate immediately after being triggered. It could also start 30 days or at whatever other time you think is best. You just have to set things up, and the email sequence will then do the rest of the work for you.
You could very well hire someone to manually send out emails and newsletters for you. You could even take the time to take care of all online correspondence yourself. So why bother with an email sequence? It’s simple. A high-performing automated email sequence will save you time and money—but that’s not the only reason to invest in automated emails. Research shows it can help you gain 320% more revenue than emails sent out by hand.
Email sequencing gives business owners the opportunity to connect with their audience on a huge scale, giving their business much more reach than it would if they were the ones manually clicking the “send” button. This expanded reach can translate into more opportunities to connect with clients and exponential growth for the company.
A massive benefit that comes with email sequencing is the cost value. There are many other methods of targeting potential customers and staying connected with your satisfied clientele. But how much capital do you have to spend on marketing? Between teams of designers, copywriters, and managers, your spending on marketing may be wearing thin.
Do you have a startup business? If so, then you may still be in the beginning stages of building your successful enterprise. It takes time, patience, effort, and a lot of networking to get a business off the ground. Reaping high rewards while saving money is a welcome idea for any business owner.
A high-performing email sequence may be just what you need. Email marketing, in general, has fantastic benefits, with monetary savings being one of the enticing. For every dollar spent, email marketing can generate $38—and that’s with non-automated emails. Now add email sequencing into the mix, and your savings increase even more. Since everything is automated, you also save in another valuable way: time.
So you know that a high-performing email sequence is the way to go in order to fuel business growth. But how do you get your first sequence off the ground?
There are a variety of free email tools online that can help you with the technical aspects of email sequencing. Online tools, in conjunction with the automated method of the process, will help you rest at ease. All you have to decide is the type of sequencing that will be best for your business.
Different companies have different needs, and there are many ways to set up your high-performing email sequence. Here are the most important automation methods to consider when setting up your own:
Welcome Sequence: This sequence helps you build trust with your audience. Welcoming is most effective in stages. First, automate a warm and simple greeting. Then, move on to explaining the value your service or product will bring. Next, educate the potential customer so that they understand how beneficial your business is to them and others. On the final welcome email, it’s time to categorize the customer (buyer, browser, interested party, etc.) so that the next series of automated emails will be tailored to their needs and interests.
When it’s time for you to initiate your high-performing email sequence, keep in mind the many ways it will help your business grow. Make sure you remember your purpose for the sequence. It’s also important to know what your automated trigger will be for each sequence and the number of emails each sequence will require.
Copywriting is your best friend. You will only be able to promote growth if your emails have been skillfully composed. Make sure you don’t overload the messages with information. Each email should have a predetermined focus. Be concise and make sure you create content that makes customers feel like you are speaking to them directly. If you’re not comfortable with writing email copy, you can hire a copywriting agency or take online copywriting courses to hone your skills.
Your business is set up and you're ready for more customers. Attract customers effectively with a high-performing email sequence. Since sequences are fully automated, implementation will save you time and money. Keep your focus and set up meaningful triggers, and you’ll be well on your way to increased revenue.