By Justin Davis, Chief Link Builder at Link Builders

Have you ever felt like Sisyphus, perpetually pushing that boulder of link building tasks uphill? You know it’s crucial for your clients’ SEO success, but crafting killer content, building relationships with webmasters, and identifying the perfect placements feels like a never-ending battle.

For agencies wrestling with this time-consuming beast, outsourcing link building can be a superhero move. But just like any powerful ability, it needs to be wielded strategically.

Link Building: A Time-Sucking Monster

We all know that in the vast realm of SEO, link building reigns supreme. High-quality backlinks are like golden tickets, propelling websites to the top of search engine results pages (SERPs). But the backlink process can be a real challenge, especially for agencies strapped for time or expertise.

Creating compelling content that attracts natural links takes serious creative muscle. Building relationships with webmasters requires finesse and a strategic approach. And then there’s the ever-changing landscape of SEO itself – staying ahead of the curve can feel like chasing a moving target.

This is where the magic of outsourcing link building comes in.

Level Up with Outsourced Link Building

Imagine having access to a secret network of high-quality websites, all brimming with link-building potential. With the right outsourced partner, that’s exactly what you get. You’ll not only gain access to this network, but you’ll also finally be able to ditch the link building headache and focus on what you do best – crushing it for your clients in other areas.

Here’s why outsourcing link building is a total win for agencies:

• Faster Results, Higher Quality: These link building ninjas are experts at navigating the SEO jungle. They know exactly where to find the most valuable placements, the kind that Google swoons over. This means you’ll see results quicker, without the months-long wait for that SEO magic to kick in.
• Expertise on Tap: The world of link building is constantly evolving, with algorithms changing and best practices shifting. Trying to keep up with it all on top of your core business can feel overwhelming. By outsourcing, you gain access to a team that lives and breathes link building. They’ll stay ahead of the curve, crafting winning strategies that secure high-authority links and propel your clients’ websites to the top.
• Sharpen Your Focus: Outsourcing frees you up to focus on your agency’s core strengths. Whether it’s social media domination, killer content creation, or strategic planning, you can dedicate your energy to the areas where your agency truly shines. Think of it as a superpower that boosts your overall game, allowing you to deliver exceptional value to your clients across the board.

Becoming a Link Building Mastermind (By Proxy)

Ready to tap into the power of outsourced link building? Here’s your roadmap to success:

• Seek the Reputable Ronins: Don’t settle for just any link builder. Your ideal partner should be a trusted agency with a proven track record of success. Look for case studies, testimonials, and a clear understanding of their approach.
• Experience is Everything: Imagine a link building team that speaks fluent “SEO.” Your partner agency should have a deep understanding of the current SEO landscape, the latest algorithms, and the best practices that Google craves.
• Transparency is Key: A good link building agency will operate with an open door policy. They should be happy to tell you exactly how they work, showcase their past victories, and answer any questions you have. Don’t be afraid to ask for proof of their success!
• White Hat Always Wins: The world of SEO can be a murky place, but staying on the sunny side is crucial. Choose an agency that uses ethical, Google-approved link building practices. Black hat tactics might seem tempting in the short term, but they can ultimately lead to penalties and a tarnished online reputation – something you definitely don’t want for your clients (or your agency).

Work with a Company with a Defined Link Building Process

The company you choose to provide white hat backlink building services should have a defined process. Without a process, the project tends to go off track and isn’t as efficient.

At Link Builders, we always start by defining what a qualified backlink is. We consider many factors: domain authority, the level of organic traffic, trends in organic traffic, the site’s linking practices, the site’s overall relevancy and content relevancy, the site’s spam score.

Next, we determine what the clients’ target keywords and corresponding pages are. This way we can focus on improving ranking for specific keywords. It also makes it easier to gauge progress, because we track keyword rankings on a daily basis.

Once we define what a qualified site looks like, we can then quote a flat price per gained backlink in the near future. We then guarantee a certain number of links according to the clients’ spend.

Then comes time to start outreach. It takes a lot of back and forth emails before sites agree to work with us. Once we get the approval, we send over the sites for the clients’ review. If the client doesn’t like some of the sites, we find replacements. Once the client has approved all of the sites, we can start working on content.

The articles are written by an experienced writer who creates content based around the industry of the client. This is often general content that is interesting for industry professionals. Once the content is completed, the articles are sent over to the client for review and approval.

Once the client approves the content which will be published for backlinking purposes, the content is submitted to the webmaster. The website then requests any necessary revisions, and once the content is ready, it is published to the site.

This backlink process is very client inclusive. It guarantees that the client is on board with all of the websites you intend on building backlinks from, and that they are equally on board with the content. This helps to make sure there are no misunderstandings and the expectations are properly set. When searching for a company to white label your backlinks, make sure they have a transparent process in place like that stated above.

The Takeaway: Embrace the Link Building Force

Outsourcing link building isn’t just a good idea, it’s a strategic move that can transform your agency’s SEO game. By partnering with the right link building experts, you’ll unlock a treasure trove of high-quality links, free up your time, and watch your clients soar to the top of search results. So, what are you waiting for? Unleash the power of outsourced link building today and watch your agency become the ultimate SEO champion!