Top 6 Lead Generation Hacks to Try in 2023 to Maximize Your Sales

In this competitive business world, every business wants to attract more and more customers to survive and thrive. Marketers need to reach and nurture your potential customers to improve the conversion rate and generate more sales. When it comes to generating more leads, many marketers find it harder and look for the latest trends and invest more to deal with this biggest challenge.

According to statistics, more than 53% of marketers spend more than half of their marketing budget on lead-generation efforts. For more than 61% of marketers, generating high-qualified leads is the most difficult task. With the right marketing plan and strategies, marketers can turn this difficult task into an easier one.

For many marketers lead generation is the most effective component of their marketing strategy. If you want to strengthen your lead generation efforts, attract more prospective customers and boost your sales, here are some really effective lead generation ideas to try in 2023.  

1. How-to Videos

Video marketing is one of the most effective lead generation tactics that a majority of digital marketers use to attract their potential customers. By adding video to your content marketing strategy, your brand can find the following benefits:

• Generate more conversions
• Increase your email open rate and decrease unsubscribe rate
• Increase your website visibility in SERPs
• Build brand credibility and trust
• Encourage social media shares

When it comes to video marketing, many businesses post entertainment or promotional content that don’t work. In contrast, posting educational and how-to videos that solve the pain points of your target audience can help you get better ROI.

By creating how-to videos, you can entice customers to make a purchase, subscribe to your YouTube channel or newsletter, and share your video to social media channels. More than 90% of consumers say that videos helped increase their understanding of the product and encourage them to buy a product.

So, start creating videos that share best practices, useful tips, instructions and strategies that help you solve your customers’ problems. It allows you to build your brand credibility and awareness.  

2. Make Podcasts

If you haven’t integrated podcasts into your lead generation strategy, now is the time. Podcast marketing is an emerging trend that many businesses are using to reach their target audience and increase brand awareness. Consumers find it a convenient way to interact with your brand and increase their knowledge by listening to your educational, informative podcasts.

Undoubtedly, podcasts are a lucrative lead generation tool that will take your brand to a whole new level in 2023 and beyond. Collaborate with industry experts to create informative, relevant content for your audience that they can listen to while on the go. Podcasts are a portable and convenient way to deliver useful information while promoting your products or services.

Podcasts are a cost-effective marketing strategy that don’t require hefty budgets like other marketing methods such as PPC, email marketing, printing and more. Many marketers use podcast marketing to convince their audience to consider their products or services for the next purchase.

3. Linked-In Account-based Marketing

If you are a B2B business, you need to try this really effective lead generation tactic to close more leads. Account-based marketing (ABM) is a challenging undertaking for B2B companies, if done well, can do wonders. According to an ITSMA survey, more than 84% of businesses use ABM to achieve a higher ROI compared to other marketing campaigns.

A study suggests that the interest of ABM is increasing among marketers and  92% of B2B marketers integrate account-based marketing to their marketing strategy to get the desired results. LinkedIn ABM allows marketers to identify and reach the target audience so that they can engage with a specific set of target accounts.

Account-based marketing allows your marketing and sales team to work together to create high-qualified leads. With LinkedIn ABM, you can deliver more personalized user experience for B2B buyers. This lead generation strategy saves you a lot of time by prioritizing high-value accounts that are interested in your services or products.

Now you don’t need to create your marketing campaigns for a wider audience, send your brand message to qualified accounts, educate and nurture those leads.   

4. Make Your App User-Friendly

Unfortunately, many marketers only put their best efforts into digital marketing and don’t make the most out of their mobile applications for lead generation. In order to stay ahead of the competitive market, you have to come up with a unique mobile app idea and a team of professional mobile app development company that can transform your idea into reality.

With effective marketing techniques, you can attract more and more customers to use your mobile app, which will eventually generate more leads and increase your profit. Focus on the functionality and features of your mobile app. carefully think about what advanced features your app really needs, introducing unnecessary features will only make your app complicated.

Make sure the app is user-friendly, allowing users to solve their problems and help them complete the desired task. You can also generate more mobile leads by using mobile-friendly marketing strategies, including:

• Creating mobile-friendly email campaigns
• Running native ads on Facebook
• Start a local mobile paid search campaign
• Use geo-locational mobile ads
• Use SMS marketing campaigns

5. Facebook and Instagram Live to Earn More Leads

Going live is an emerging trend that many businesses are adopting to create maximum engagement with their audience. Facebook or Instagram Live allows you to directly connect with your target audience in a more authentic way. The best part is you get comments and questions from your audience that you can read or answer to in real-time.

If truth be told, going live is one of the most effective strategies to build a strong connection with your followers/fans and convince them to become your paying customers. Before going live, make sure you have a creative topic or information to share with your audience. Many brands use Instagram or Facebook live to introduce their upcoming product, advance feature or cover a company event.

The goal of using strategy is to boost engagement, build long-term relationships with your customers and generate more leads.

6. Influencer Marketing

Influencer marketing is a great strategy that many brands use to promote their products or services. Marketers think influencer marketing is a relatively cost-effective and quicker lead generation strategy compared to other traditional methods.

If you want to promote your brand and earn more profit, all you need is to create a list of industry influencers who have a loyal fan base. Collaborate with them and reach out to their audience to convey your brand message. You can use influencer marketing for a variety of ways, including:

• Find the right influencers to run social media marketing campaigns
• Reach out to influencers who own a high domain authority blog
• Showcase influencer endorsements on your landing pages and social media channels
• Allow influencers to create content for your brand
• Share influencer-generated content to attract more leads

Final Thoughts

That’s all marketers! There are hundreds of other lead generation ideas you can try in 2023 to solidify your lead generation marketing strategy. Experiment with the above-cited ones and figure out which practice works best for your brand.