Local SEO for Fashion Businesses: How to Attract Customers in Your Area

Local SEO is an aspect that no business should overlook especially small business owners. It is a powerful tool for bringing you closer to your target audience, directly influencing their buying decisions. It encompasses a series of strategies focusing on a business in local searches. This can lead to a business becoming number 1 in the region and later expanding its reach globally. Additionally, local SEO can boost sales for online products and brick-and-mortar ones. Keep reading to learn more about the local SEO for fashion businesses and how to attract customers in your area.

Now that you know the importance of local SEO for your business, we can move to the essential steps you should take. First, you should define your target location and map your products - more on that later. You should also create specific selling pages that contain specific locations + product search intent. Moreover, you should conduct local on-page optimization and optimize your whole website. And finally, you should also create a Google Business profile if you haven’t already.

1. Define your target location

When it comes to local SEO, you should start by defining your target location. Statistics show that more than three-quarters of searches that involve the keyword ‘near me’ result in physical visits to the store. Your business goal is to show up in these kinds of searches. That’s where local SEO jumps in. You need to devote special attention to your location. To define your target location clearly, you should list cities and/or neighborhoods where you deliver. You can then use this list to optimize your website for local searches further. Defining the target location is vital to the whole local SEO concept.

2. Map your products

After you have defined your target location, you can move to the next step of the process, which involves mapping the products. If you are an eCommerce business, you have completed this step and have a list of pages for every product you sell. However, if you have a brick-and-mortar store, transfer all your products into a spreadsheet and identify their categories. Along this process, you should pay attention to how your buyers might want to buy the items and how these products fit into various categories. You should then sort the products accordingly. For example, if you sell skirt and blazer sets, you should consider which categories to put them in skirts, blazers, or sets for women.

3. Create specific pages

This step refers to creating specific pages that contain location + product search intent. What you need to do is make sure that the product pages you created contain the location information. It is fairly easy to do this: you just need to add the ‘location + product’ formula and add it to your page. Search intent examples such as Sydney skirt and blazer sets tell you that the customer is very close to purchasing. You can conclude that they are effectively looking to buy that particular product in that region. Ecommerce businesses should have individual product-specific pages, while physical stores could focus on categories such as boots, skirts, dresses, etc.

4. Do local on-page optimization & optimize your whole website

Furthermore, you should conduct local on-page optimization and optimize your whole website. This step involves doing a few things, such as Creating SEO titles for all pages using the product name and business location, putting the keywords in meta tags, optimizing the images, writing quality content and creating meta descriptions. The main difference between traditional and local SEO is the location and local search intent.

After you have finished your on-page optimization, it’s time to optimize the rest of the website. You can do a few things to help Google understand the localization of your pages. Start by inserting a Google Maps with your business’s location at the footer. You should also use phrases related to your location throughout your website and create a blog offering location-specific tips.

5. Create a Google Business profile

Finally, you should create a Google Business profile if you haven’t already. Creating this listing is essential as they are fully immersed with your website, and you should use it to generate traffic for businesses that operate physically as well. A Google Business profile contains valuable information about your business, such as opening hours, photos, address, contact, website link and answers to comments and ratings.

As you can see, local SEO is vital for your business. It helps local people find you and boost your sales.