SEO for Real Estate Agents: Tips for Ranking Higher in Local Search Results

SEO is essential for every business, especially those existing only online. When it comes to SEO, there is on-page, off-page and technical SEO - all three being relevant for businesses who want to get on the first page of Google search results. For certain businesses, being optimised for local searches is of vital importance. One such industry is real estate. Keep reading to learn more about SEO for real estate agents and some tips for ranking higher in local search results and attracting more clients.

First of all, what you need to start with is optimising your website - we will explain exactly what we mean by that later on. Then, you should list your business in local directories and get quality backlinks to boost your rankings. Another thing that is essential for improving your ranking is encouraging people to write reviews. And lastly, it is quintessential to be patient and to track progress to see what you’re doing, good and wrong.

1. Optimise your website

Optimising your website is a broad term - it encompasses many things. The first important thing is to use local keywords throughout your website. This means you should use your location as part of a relevant keyword, for instance, find professional real estate agents in Mooloolaba. You should also create content that is suitable for your target audience - it should be relevant and fresh. Other things include being concise and using visual elements to make it more amusing. You should also use internal linking as it helps Google understand your website, bringing you closer to the first page of results.

2. List your business in local directories

The next important thing is listing your business in local directories. The first one to start with would be Google Business Profile. It is an essential and inevitable step for any business that wants to boost its online presence. You need to enter basic information about your business, such as name, address, phone, email, etc. After setting up a Google Business Profile, you should find some local real estate directories to list your business. Listing your website in numerous local directories will attract potential customers to your website.

3. Get quality backlinks

Another thing that you should continuously work on is getting quality backlinks. Backlinks are links from other websites that point to your website and tell Google you are trustworthy by linking to you. You can build your backlinks through several strategies. One of them is guest posting. You can contact some websites and be a guest blogger. You can also consider sponsorship and partnerships. Additionally, you can use relevant social media channels to promote your business. You can repurpose your blogging content for social media use.

4. Encourage people to write reviews

Reviews are one of the most crucial aspects of building your online presence. Online reviews help by enhancing your online reputation, they can attract more potential customers and improve your search rankings. To successfully manage reviews for your business, you should encourage satisfied customers to leave reviews. You should always respond to all reviews, regardless of whether they are positive or negative. Use the feedback you get to improve certain aspects of your business. Take yourself as an example: when searching for a business to buy a product or book a service, how do you choose a company? Well, you look at their website, pricing, customer support, social media channels and other people’s experiences with that business.

5. Be patient and track your progress

One of the most important things you must realise is that SEO efforts take time. You should be patient with results as you need to work continuously on something to see some results. Remember to track progress. You will try many things to improve your SEO rankings, and you need to know which of them work for you and in what way. And you need to stick to the ones that bring you results and modify those that don’t.

A proper SEO strategy for your real estate business can lead to massive success if you are persistent enough. If you don’t have a proper real estate local SEO strategy in place, it’s high time you work on it.