How Can UI/UX Design Have an Impact on Your Websites SEO?

What’s UI/UX Design?

UI or user interface happens when a human interacts with a machine (or in our case a website) to complete a certain task effectively. For example, you’re using user interface to read this article. Other examples can include; downloading different kinds of files, watching a video or posting a comment.

UX or user experience, as the name suggests, measures the user experience with different aspects of the website’s UI design. UX design is directly related to how people are enjoying their experience on a website or with a product. The UX designer then implements these findings in the UI design to improve the users’ experience.

Why UI/UX Design is important in SEO?

Everything in search engine optimization (SEO) is about the user experience. SEO is divided into three parts. On-page SEO, off-page SEO and technical SEO. SEO tries to deliver a product that is based on what the user wants and finds useful. Google always considers the user Experience whenever they want to rank a website. This powerhouse search engine that dominates the market share eliminates those websites that don’t have basic quality content, UI/UX design, utility, speed and relevance. Therefore UI/UX design, if done right can give you a major boost in SEO.

In the next paragraphs, we’re going to take a look at different aspects of a website design, that can have a direct impact on SEO.

Website Structure

Website structure is very important. It is the designer’s job to craft a structure that can fit all the navigations and required pages in a pleasing way. A clean well-designed site structure can help your visitors so much.

You should also know that Google analyses your site structure to crawl your new web pages as well. With an unorganized website, you’re just begging for problems with Google honestly. Google alongside your visitors will have difficulty navigating their way through your web pages. this will increase your bounce rate and HURT your rankings on the SERP.

User Friendly

Not all of us are tech-savvy. The majority of the people just want to get things done as quick and as easy as possible. You can’t take that for granted. Design a kind of user interface that They can easily navigate their way through different pages with ease. This will make them stay on your site longer which will increase your click rate.

As a website designer, you need to provide users with a simple and fast experience. Ask for feedback from your visitors. I've seen lots of website owners take this path and it is very rewarding. So many users out there have good suggestions. Make a form page or just put your email somewhere and ask them to email you directly for any suggestions concerning the useability of the website.

Correct UI/UX Design Elements

Elements like typography, white space, colour, CTA buttons, primary buttons, etc. a web designer with an SEO principle in mind should always take advantage of these useful elements to present visitors with an exceptional user experience.

The arrangement of these elements must be coherent and complete each other. For example, your site should have a coherent colour theme, a specific font and overall thrives to achieve a well-designed website.

UI/UX designers are considered an artist. This is very true because they use their knowledge and a set of tools to create a piece of art. In this case a very user-friendly, super interactive, and aesthetically good-looking website.

Mobile Responsive Design

You can’t have ambitions to reach the top of the SERP without making your website mobile responsive. More than 63% of Google organic searches are done on mobile devices. The emergence of social media had moved people away from their desktop screens for years now. It’s the age of small devices. Mobile users are increasing as we speak and every business or website owner needs to have a well-designed responsive website that can deliver their brand perfectly on people’s mobile screens. Some even optimise their website on different tablets sizes to reach a wider audience.

Another factor that you need to take into consideration is that Google ranks the mobile version of a website first. It’s all there in their mobile-first indexing article that was published back in 2016. These reasons alone should be enough to convince anyone who is looking to make his or her website SEO friendly. Simply put you can’t weasel your way out of this, unfortunately.

Responsive website design is another part of the UI/UX designer. He or she has to design versions of your website. A desktop version and a mobile version. The look and feel of these designs have to be different. On a desktop website, the designer has a lot of real states to utilize and arrange the different elements in a way that looks pleasing and does not overwhelm the users with too much content.

The same principles apply when designing a mobile responsive site. Obviously, you can’t fit as much information as you did in the desktop version. Here the focus should be to include the necessary information without sacrificing the visual aesthetics of the design.

Conclusion

Everything from website design to SEO is done to provide the user with a pleasing experience. The designer uses his abilities to create something beautiful that acts as a first impression to attract visitors. all aspects of the design, such as site structure, typography, color, white space, CTA and action buttons, etc; must be meticulously implemented.

UI/UX design is the first breakthrough of any website or product. UI/UX design and SEO try to build a product that is useful, easy to use and gets positive feedbacks from both Google and the users. An SEO manager can work with a well-designed website and give it the extra points it needs to get ranked in the SERP. A final word with all UI/UX designers out there. Next time you design an awesome website, pay extra attention and don’t forget to create something that is both beautiful and SEO friendly.