Top 7 SEO Tools Every Digital Marketer Needs

Although it might not seem as much at first, using SEO techniques properly can be a hassle. So, instead of trying everything all alone, why don’t you take the help of the SEO tools?

Most of them are user-friendly and efficient in their field of work.

However, with so many options available out there, which ones would be ideal for you?

Here, in this blog, we have compiled some of the best lead generation tools available on the internet. Besides, we have also added some additional information to help you understand everything correctly.

So, let’s go through them!

SEO Tools - What are They and How Do They Work?

SEO tools, in essence, are a type of software program that helps a user optimize their website.

They can also help you build a strategy that may prompt your website to rank higher than usual.

There are several types of SEO programs available on the internet. Some of them offer to aid in finding keywords while others are indirectly involved in lead generation.

Most of them are pretty easy to use as well. However, if you want, you can always take the help of a professional digital media house or an SEO firm help.

Best SEO Tools for Business

So, if you have been with us till now, you probably have an idea about the Free SEO tools. So, now, let’s learn some of their specifics to determine if they are best for us or not.

1. Yoast SEO

When talking about a power-packed metrics checker, the first name that comes to mind is Yoast SEO.

A WordPress-only module, it can help you in understanding the SEO issues of a written text.

Besides, it also offers ideas on the different modifications that it needs to perform better in SEO ranking.

Some of the noteworthy features of Yoast SEO are -

• Suggests about internal linking
• Helps in optimizing an article’s meta title to improve its CTR
• Offers an excellent keyword optimization system

2. Ahrefs

Do you have a website, which has not been optimized for crawling? Then, Ahrefs could be the best option for you!

But, how is it going to help you out?

• It offers various metric checkers to help you check your website’s overall SEO performance.
• The audit features can offer insights into how your blogs are performing regarding fetching web traffic.
• It is one of those SEO tools that help generate content ideas by suggesting different keywords and their visibilities.

3. SEMrush

Like Ahrefs, SEMrush, too, isn’t free and requires a subscription for proper utilization.

However, if you compare the price with its benefits, using SEMrush will seem like a must for you!

The SEO tool can help you in tracking -

• Social media (ideal for blog promotion)
• Content
• SEO
• SEM

Additionally, it can also help you improve our content marketing strategies, find better keywords, and much more! 

4. LinkMiner

During the 2000s, backlinking was not too important for SEO. However, gradually, it has become much more significant in search engine ranking than almost anything else.

So, we would be suggesting you use something to keep track of backlinks, such as LinkMiner.

One of the overly-efficient SEO tools, LinkMiner, helps in referring domains, finding the trust and citation flow of a backlink, etc.

You can also evaluate the backlinking status of your competitors with it.

The affordable version of LinkMiner only highlights the placements of links on a website. It may also refer to different sites for you. You can save the suggested URLs on your created database as well!

5. GSC (Google Search Console)

It is, in essence, a free-to-use SEO tool, which is accessible for any website owner.

With it, you can monitor your page’s SERP performance instantly. Additionally, it also offers detailed reports on the website presence and enables you to index your sitemap.

Furthermore, GSC will also offer insights on duplicate metadata, already-indexed pages, security issues, and much more.

So, all-in-all, it will be an excellent option if you are trying to improve your website’s link generation capabilities.

6. Frase

Do you want to improve the content of your website more than anything else? Then, Frase should be your go-to option.

So, how does Frase work?

Firstly, it offers various content briefs for different niches. So, you will not need to do guesswork anymore while writing.

Secondly, unlike the other SEO tools, it can help you optimize your content engagement even more.

Finally, it can also answer your visitors’ questions instantly. So, your site’s trustworthiness will increase even more.

If you wish to improve Frase’s performance even more, make sure to integrate with Google Docs. The tool will be a great addition for monitoring guest blogging as well.

7. BuzzSumo

Social media has become a buzzing point-of-life in 2024. So, if you want to boost your business, you will need to take advantage of SMM as well.

For this, you can try using BuzzSumo.

With this application, you can discover high-performing social media posts almost instantly. The tool will also help you in exploring their positive points.

So, you can exploit this information and try to incorporate them in your social media posts.

Additionally, you can also use BuzzSumo for exploring different social media marketing trends.

This way, it will be easier for you to come up with your own idea and execute in properly.

Finally, unlike any other similar SEO tools, BuzzSumo allows you to conduct extensive research on different content.

So, you can get a wide range of data points and let your users analyze them for their own purpose. Improving the quality of a content is also possible with BuzzSumo.

Be Ready Work Harder and Smarter

SEO has always been very important in improving web traffic and ranking higher on Google (or, any other search engine).

However, improving the SEO aspects of your writing or website can be difficult and confusing.

As a B2B marketer, you probably will not have much time in your hands to work on the same.

Due to this reason, most people, nowadays, tend to use SEO tools to work more efficiently.

So, what do you think of our choice of applications? Have you used them already? If so, do not forget to share your feedback in the comment section!