5 Ways to Modernize Your Business With QR Codes

QR codes have become incredibly popular in recent years. Today’s smartphones can scan and understand QR codes to provide users with information both efficiently and securely. And brands are catching on. Businesses of all shapes and sizes are leveraging the power of QR codes to improve customer service, issue coupons, track marketing results, share business information, solicit customer feedback, and more. QR codes are the future of business – here’s what you need to know!

What Are QR Codes and How Do They Work?

QR codes are scannable barcodes that store data. But QR codes differ from traditional barcodes—universal product codes (UPC)—in that they can store a much larger amount of data. When scanned with a smartphone, the unique pattern of a QR code translates into readable data within seconds. This data can include website URLs, email addresses, locations, wi-fi connection information, contact names, access codes, employee ID numbers, and more. Below, we’ll explore some useful ways to implement QR codes at your business.

1. Enable Contactless Payments

Your business can use QR codes to offer customers contactless payment options. As a result, your customers won’t have to swipe a card or enter a pin to make a purchase from your business! QR codes are valuable business payment tools that enable fast and secure contactless payments in-store. Setting up contactless payment with a QR code is fairly simple. There are a couple of ways to do this, but in most cases, you’ll need to set up a payment app allowing QR code transactions. If you issue paper bills or PDF invoices to clients, including a convenient QR code payment option can encourage faster payments!

Customers are more conscious than ever about minimizing physical contact, and QR codes provide a hygienic solution. Businesses that offer QR code payment options can reassure customers that their health and safety are a priority. Additionally, contactless payments can speed up the checkout process, reducing wait times and improving the overall customer experience.

2. Fit More Information Onto Business Cards

Today, many professionals and entrepreneurs are including QR codes on business cards. A QR code can add extra information to your business card, easily linking to your contact information, website, landing page, or portfolio. There are a couple of best practices to follow when adding QR codes to business cards. One great recommendation involves putting your QR code on the back of your business card so that it is easy to see and scan. If your business card has a dark background, include a white box around your QR code for added contrast. You can easily create these codes using an online QR code generator.

QR codes on business cards are more than just a space-saving tool; they also signal to your contacts that you are tech-savvy and up-to-date with modern networking trends. This can be particularly appealing in industries where innovation and technology are highly valued. Moreover, QR codes can be customized to match your brand’s aesthetics, making your business cards not only functional but also visually appealing.

3. Create Easily-Accessible Customer Surveys

It can be challenging to get customers to visit your website to complete a feedback survey. Try creating QR codes that link to your survey and printing them on receipts, store signs, thank you cards, and product packaging. This can boost your survey response rates significantly! Just make sure your QR code links to a responsive web page that works flawlessly on mobile devices.

Customer feedback is crucial for the growth and improvement of any business. By making surveys more accessible through QR codes, you can gather valuable insights into customer preferences, pain points, and satisfaction levels. This information can then be used to refine your products, services, and customer service strategies. Additionally, customers appreciate businesses that actively seek their opinions and are more likely to stay loyal to such brands.

4. Track Coupon Redemption Rates

If you plan on using coupons as part of your sales strategy, tracking redemption rates is key to determining the results of your campaign. Generating unique QR codes for each coupon will allow you to keep track of how many are redeemed, regardless of whether people visit your business in person or offline. QR code coupons also make it easier for customers to redeem discounts, so they’ll be more likely to visit your store and take advantage of your deals.

Coupons have long been a popular marketing tool, but the digital age has revolutionized how they are distributed and redeemed. QR code coupons eliminate the need for customers to remember to bring a physical coupon, reducing the chances of missed opportunities. Furthermore, by analyzing redemption data, you can identify which marketing channels are most effective and adjust your strategies accordingly. This data-driven approach ensures that your marketing efforts are both efficient and impactful.

5. Encourage App Downloads

Trying to get customers to download an app isn’t easy. Today’s consumers are busier than ever, and no one wants to search an app store to find your business app to download. QR codes make downloading an app both fast and convenient for your shoppers. Keep in mind that your app store QR code will need to direct users to different app store links depending on whether their device is running an Android OS or Apple’s iOS.

Mobile apps are a powerful tool for engaging with customers, offering them a personalized experience and easy access to your services. However, the initial hurdle of getting customers to download the app can be significant. QR codes streamline this process by providing a direct link to the app download page, reducing friction and increasing the likelihood of downloads. Once customers have your app, you can use it to send push notifications, offer exclusive deals, and gather valuable data on user behavior.

It’s clear that QR codes can do a lot for your business. They’ll help you keep track of your advertising campaigns, get feedback from customers, offer contactless payments, and give customers access to your business information right at their fingertips.