Why Latest SEO Trends are Directing Webmasters to Social Media Platforms?

It is a blunt and straightforward fact that social media presence and SEO rank go hand in hand. They share a relationship of direct proportionality which means that you get a high rate of traffic if you own a strong social media impact. When you talk about the reasoning and background facts, it is related to the priorities that users and buyers have. These days, the count of people using and depending on social media is mammoth.

Social media impacts rate of traffic

Even if you are running a top of the line brand but your Facebook page is not updated, people would not make visits in a large number. The reason being that there is a very small count of buyers who browse brands directly by viewing their website. It is mostly a redirection from Facebook, Twitter, Instagram or any other channel to the actual link. Consequently, if the social media content is not up to the mark, a lot of people will not visit the website. This means less business and a low SEO rank as well. You can generate traffic from your mobile apps as well and in order to do so you can use APPSTYLO best free app builder to create apps.

Seven SEO trends that you have to follow

Running a brand successfully is all about how much you are in vogue with things. Here are 7 trends which should be in your kitty if you want to get to the top in the near future.

1. High quality well researched content is ever green

Some trends are expected to live forever and original quality content is one of them. People seek readable information that develops the urge in them to spend time. Loading tons of images is simply not what needs to be done. Instead, well research and fact-based content should be provided to the readers.

Your website should stand out so that people prefer it over other brands. You can get unique content for your website by using free article rewriter tool available online. This sentence changer generator rewrite article for your blog without any grammatical mistakes which will help you in engaging your content.

Content that is not compiled after extensive research usually fails to create a positive impression. This is because it has the same redundant points repeated and discussed multiple points. Therefore, make sure that you have gone through enough online platforms so that users do not get bored.

2. Giving SEO optimized titles to images and videos

Most webmasters do not have any idea about how important image and video optimization is. Keywords and phrases are included in the text content so that when people type them, the relevant web pages are shown in the results.  What if the user is searching for videos or images directly and does not want to go through text-based content? In such cases, if the images or videos are not optimized, people would be able to reach your website. Hence, along with text content, keywords should be used for titles of images and videos.

3. User experience is an important area of focus

Why would a user return to your website if he has not gone through a good experience? He would obviously start look for easier alternatives that offer a better user interface. When you talk about keeping the users at ease, it cannot be done by offering a very complex interface, Things have to be easier and more organized. When the user has a look at your website, he should not be required to spend a lot of time understanding and grasping things.

4. Mobile responsive version is very much mandatory

Can you acquire good SEO results without having a mobile responsive website? The answer to this question is no. If you compare the number of people accessing internet through a computer and the ones using smartphones, the count of the second category will be much higher. Hence, the SEO rank of a website suffers if it is not responsive. As a part of your strategy, make sure that there are no view distortions when your website is being accessed on different devices. So to pass this SEO Trend build your website's app and get more mobile users easily.

5. Video content helps with better SEO results

It is a fact that most people prefer viewing over reading. The reason being that it provides them with more information in less time. For example, consider that you want to know about the features of a laptop. Through a video, it would be much easier to grasp most of the information in less time. However, if you talk about text-based content, it will require more time and most readers will not have the patience to read so much.

• Video based content has to be related to the product or set of services you have. It should add to the knowledge of the reader. Using too much animation would cause irritation for the viewer as he would be interested in gathering core product information.

6. Voice searching is expected to increase in the near future

With the passage of time, voice searching is taking over normal keyword based one. Therefore, websites that offer this feature attract more people. This means more traffic makes regular visits. If you have a look at the top-rated websites and their performance in the recent past, their sales volumes have increased tremendously after enabling the voice search feature. If someone does not have the ability to type, he can use this option to generate search results.

7. Focus on loading speed

Consider that a user has to choose between two websites, one takes five minutes to load while the other provides the complete interface in 30 seconds. He would ignore the one requiring a longer span even if it places more informative content on the table. People take slow loading websites as a sign of technical deficiency. They do not trust such options.

Thus, web masters should make sure that the loading speed of the website is up to the mark and users do not have to wait a lot. Quick websites never run out of people. As a result, they never have to struggle with low SEO ranks.