E-Commerce SEO Best Practices to Boost Sales

If you’re selling products and planning to reach the broadest audience possible, a well-optimized e-commerce website is the need of the hour. Now you may think why is it so?

Well, e-commerce is a field that is rapidly growing every day. Furthermore, a study conducted by Statista shows that the e-commerce market is projected to reach $8 trillion in 2027. 

By optimizing for e-commerce SEO in Toronto, you can get discovered by the audience ready to purchase your products and services online. This will further help you expand your customer base and scale your business.

In this article, you’ll explore the best e-commerce SEO practices to boost your sales online.

E-Commerce SEO: Why it is Important for Your Online Business?

Now, you may also be thinking whether there is any need of implementing e-commerce SEO at all. A study conducted by Capital One reveals that there are ten billion online retail stores, which can be fierce competition for you.

With SEO, you can get your e-commerce website ranked higher in search engine results. This will further drive visitors and conversion rates. Moreover, 82% of marketers claim that SEO has a positive impact on their marketing performance.

SEO for e-commerce focuses on optimizing your website, getting leads, and driving conversions in an easy manner. However, it goes beyond adding necessary keywords, writing blog posts, and earning links.

For that, you need to have a basic knowledge of how search engines work and what the factors are they consider to rank websites. Similarly, if you’re not ranking higher on the search engines, you’ll be missing out on traffic, conversion, and further leads.

That’s why following the right SEO practices for e-commerce is extremely essential.

Best Practices for E-Commerce SEO to be Followed

For online retailers, e-commerce optimization is very complex. As mentioned above, there are more than ten million online retail stores, making optimization a big challenge for your online store. You should consult an SEO Agency in Toronto if you need help in this situation.

However, to deal with these issues, you can implement the best practices for e-commerce SEO that will help you rank higher and drive more sales and profits, as given below:

Conduct Keyword Research in the Right Manner:

There’s one important thing that every e-commerce business owner should do, which is called keyword research. It means you need to find the terms used by users online while looking for relevant products and services.

You should have a comprehensive goal for the same. First, you should conduct research on the most relevant keywords in your niche. Secondly, you should understand the search or user intent behind every keyword.

Some great options to conduct research on the same are:

Ubersuggest:

Ubersuggest is the best tool to conduct research for long-tail keywords and search phrases that are more specific. Long-tail keywords might not bring a lot of traffic, but work as solid gold for e-commerce stores. 

Such specific phrases tend to result in higher conversion rates. They surprisingly drive a large number of sales despite having a significantly low traffic.

To research such keywords, Ubersuggest can be your helpful tool. You can also begin with a head term, which is a broader term relevant to your niche and should bring up long-term keyword ideas.

You can even use Ubersuggest’s filters to narrow down the options in front of you. You can also refine results by search volume, SEO difficulty, paid difficulty, and various other things.

You should also consider looking at search volume and difficulty. Ubersuggest also provides data on search volume and different difficulty metrics.

Using Google Tools:

Running out of budget for keyword research? Well, fret not. Google Search Console and Google Keyword Planner are at your rescue. 

With Keyword Planner, you can discover new keywords, search estimates, and check out the costs for targeting these keywords. You can also organize keywords and start new SEO campaigns.

Google Search Console allows you to find low-competition keywords with high SEO value. All you need to do is follow these steps:

1. Head to the performance tab to look at the clicks and impressions from organic traffic.
2. Go to “Queries” and “Pages” to find the page you’re looking to analyze and click over there. You’ll then find a report that shows the keywords and impressions.
3. Use the keyword with the most amounts of impressions to optimize the content of your website.

Utilizing Autocomplete Predictions:

Are you still wondering what search terms are being used by online users? Well, you can soon discover them with the help of the autocomplete features present in platforms like Amazon and Google.

Autocomplete features expedite the search process. Search engines base their predictions on the previous predictions.

To get its results, Google uses location, trending topics, and its freshness.

You can even use a tool named Answer the Public, which will help you find questions people ask on Google, Amazon, TikTok, Bing, YouTube, and various other websites.

Understanding and Using Search Intent:

Search intent involves understanding what people are looking for while surfing online. You can spot it while looking at search phrases used by others and the results shown by Google.

Understanding search intent is extremely important for SEO as search engines want to deliver and show users the most relevant results. This further enhances the user experience to a greater extent.

You can follow these steps to understand keyword intent:

1. Analyzing SERPs by paying special attention to paid ads, knowledge graph results, and organic listings.
2. Look at Google Ads for commercial intent. By looking at bid prices for keywords, you get an idea of the level of competition keywords have.
3. Review your analytics and look for content that has higher bounce rates. If your content has higher bounce rates, it may imply that it doesn’t match the intent of the users.

There are two essential types of keyword intent you would want to see often. These are known as commercial and informational search intent. 

Informational search intent occurs when users look for an answer to a question or to understand a topic in a much comprehensive manner.

Users with this type of search intent won’t look forward to making a purchase. Instead, they would want to understand your products and services in detail or find an answer to the question that isn’t relevant to a product.

Commercial keyword intent, on the other hand, happens when people are seeking information that will help them make a purchase. You can see such a search intent when you type particular terms into the search console, like “buy a smartphone” or “find new car deals.”

Optimize Product Pages to Boost Rankings:

Every business that wants to grow its search traffic and gain new customers should work on e-commerce site optimization. You can think of it as renovating your storefront to make it exceptionally inviting for every potential customer passing by your store. This is where On-Page SEO comes into play.

It involves fine-tuning your structure, developing attention-drawing meta descriptions, and using head tags to organize content.

Ensure User-Friendliness For Your Site:

User experience is another major aspect for your site. The better the site you design, the more appealing it will look for your audience. However, apart from making your website look good, you need to make it work well. UX includes navigation, ease of use, overall feel of the website, engagement levels.

Basically, it’s all about giving your users an exceptional experience while surfing your website.

Technical SEO Optimization:

Technical SEO is the biggest tool that will help your e-commerce website work well. You might have taken the time and effort to make your website look fantastic, but your customers will notice if your website has technical issues.

This will soon impact your website. Furthermore, websites that fare poorly are the ones that get less traffic. It is so because these sites are hard to navigate for visitors and crawl for search engines.

For that, you need to work on issues like lack of site map, slow loading times, and the absence of SSL certificates.

Work on Content Optimization:

Apart from adding just keywords and images, e-commerce also requires written content, which is the cornerstone of SEO for e-commerce.

Posting regular content will drive organic traffic, help you gain trust from customers, boost the rankings of your website, and solidify your reputation as the niche expert.

In addition to that, content boosts brand awareness, provides you valuable backlinking opportunities, delivers value to customers, and offers long-term SEO benefits.

Build a Strong Backlink Profile:

Link building is the most essential aspect of your e-commerce website optimization strategy. Through quality links, Google will be able to know the credibility of your site. Backlinks also influence the way your websites rank for keywords.

To Summarize

Optimization for e-commerce is a complicated arena that requires a really careful approach. However, with the help of the abovementioned best SEO practices, you’ll be able to ensure that you’re driving relevant traffic and higher sales.

These practices also require various essential aspects that need to be considered. By considering such aspects, you’ll be able to deliver the best outcome for your e-commerce website.